How do textile promotional items have an impact on the environment?
We often tend to forget that environmental pollution comes in two distinct forms. The most common is direct pollution, i.e. the waste that we see and that takes up space in nature. Examples include ocean pollution from oil and plastic waste. Indirect pollution, i.e. that which is produced on a daily basis without even realising it, has an equally important impact and water consumption is one of them.
According to the non-profit foundation, the Water Footprint Network, it takes 10,000 litres of water to produce one kilogram of cotton fibre. Did you know that the same amount of water is needed to produce just two items of clothing: a t-shirt and a pair of jeans? Imagine how much is wasted in the production of your textiles. Brand-Butler proposes you to change the deal by opting for eco-responsible promotional gifts!
Is corporate social responsibility (CSR) a concept that is close to your heart? These original gifts also highlight the various societal and environmental issues. Far from being a simple fashion effect, transparency on the manufacture of articles and clothing has become a unifying element for companies' image. With Iqoniq personalised clothing, make an ethical, sustainable and credible choice!
What are the advantages of printed promotional Iqoniq clothing compared to normal clothing?
The advantages of these promotional items are as multiple as they are practical.
First of all, Iqoniq clothing is made of 50% recycled cotton in addition to 50% organic cotton.
You may be wondering how we can be sure that recycled materials are used? Simply by using a logistics tool similar to a GPS, namely product traceability. Product traceability allows us to trace a product's entire route through the supply chain, from raw material sourcing through manufacturing to the final destination of the product. Following this concept, the authenticity of the raw materials in the Iqoniq range is verified by means of the transparent traceability technology Aware™. As a result, each of these garments has a unique fingerprint allowing you to see exactly how the garments were made.
For credible eco-responsible gifts, soft on the skin and comfortable to wear, we thus maximise transparency to minimise your impact on the environment.
Furthermore, Iqoniq is a new unisex fashion brand. You won't have to search for the equivalent of a sweatshirt or t-shirt with a suitable body shape. You want to offer promotional textile made out of recycled materials, but you have a short deadline? Don't waste any more time as we can help you with branded Iqoniq t-shirts or hooded sweaters!
Fashion means new trends. All Iqoniq t-shirts, polo shirts, jogging suits and jumpers will be delivered WITHOUT a brand label on the collar, to facilitate a new image for your brand.
How do I choose these Iqoniq promotional clothes?
V-neck T-shirts? Round neck? Sweatshirts with hoods? Jumpers with long sleeves? Jogging suits? Combinations of clothes? It's not easy to find what you want, is it? Textile promotional items have the advantage of offering a wide range of possibilities, allowing you to adapt to all types of looks, but also and above all to your company's marketing budget.
The choice of your clothing will depend not only on the nature of your promotional event (trade fair, seminar and/or festival), your target (children, students, adults and/or employees) but also on the ecological footprint you wish to generate.
According to ADEME - Agence de l'environnement et de la maîtrise de l'énergie -, textile dyeing accounts for 20% of ocean pollution. Indeed, acquiring colours of the rainbow often requires the use of toxic substances, which are harmful both to nature and to the people who wear these coloured clothes.
This is why the Iqoniq range offers a wide choice of dyed AND non-dyed clothing to be personalised (our experts can offer you an embroidery technique). Do you want to dress your employees in your company's image or simply furnish your company's dressing room? Contact us at sales@brand-butler.com for a free quote.
